"Branding adds spirit and soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it."
David Aaker
Effective marketing leans heavily on both art and science; creativity and analysis but is at heart a commercially driven management discipline.
Winning propositions are born out of insight, inventiveness and conviction with real world testing, learning and experience ultimately determining success.
A track record of success over three decades with some of the largest financial firms provides experience that can be called on in consumer and corporate markets at home and around the World.
Msango
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